PHD: Social Strategist

November 2018 - APRIL 2020

• CLIENTS: dolby, Square, & servicenow

• Plan campaigns and realistic benchmarks to help bring the client’s goal to life & meet their expectations

• execute paid social CAMPAIGNS IN-platform on social channels for both b2b and b2c clients

  • FACEBOOK

  • INSTAGRAM

  • linkedin

  • twitter

• manage a coordinator to teach her to look into the “why” of why we do things

• execute full-funnel campaigns, kpis from awareness to conversion campaigns

• Work cross-functionally with teams outside of our performance team:

  • Strategy team

  • marketing sciences team

• HANDLE DAY-TO-DAY COMMUNICATION WITH social media reps

• provide Reporting of campaign performance & recommendations directly to the client on both biweekly and monthly cadences

PHD
12777 West Jefferson Boulevard , Building C
Los Angeles, CA 02114
1 (312) 980 - 1660

AMP Agency: Programmatic Media Coordinator

JANUARY 2017 - September 2018

• CLIENTS: TYSON, MARUCHAN, CENGAGE, & JOINT COMMISSION

• TRAFFICKED CAMPAIGNS AND CREATED TAGS WITHIN DOUBLECLICK CAMPAIGN MANAGER (DCM)

  • uploaded different types of assets (static images & rich media)

  • QA-ED assets and flighting to ensure correct & prompt delivery

• TRAFFICKED, optimized, and reported on social CAMPAIGNS IN LINKEDIN, FACEBOOK, INSTAGRAM & SNAPCHAT in-platform

• types of campaigns Focused on:

  • Awareness (Facebook, Instagram, & Snapchat)

  • Lead generation (linkedIN)

• Worked cross-functionally with teams outside of immediate media:

  • programmatic team & Account team

    • STrategized how to divvy up budget and optimizations between teams (biweekly)

  • analytics team

    • to streamline reporting for client (daily)

• HANDLED DAY-TO-DAY COMMUNICATION via email WITH THIRD PARTY VENDORS & social media reps IN:

  • THE rfp process as well as attaining performance results

  • Aggregating campaign data quarter-over-quarter

  • ensuring social campaigns are set up correctly, best practices, and optimizations are made

• draft up decks (i.e. yoy performance, media 101 decks, etc)

• assessed vendor proposals, recommended vendors to the client, and negotiated with vendors for efficiencies in the media buying process

AMP Agency Boston
3 Center Plaza, Suite 505
Boston, MA 02108
1 (617) 837 - 8200

Trade Hounds: Marketing Manager

SEPTEMBER 2016 - December 2016

• Developed, created, implemented, and analyzed the digital marketing strategy for social media channels

• Reached out to companies for potential partnerships

• Ran facebook giveaways

• Stayed up-to-date on the construction industry

• managed 3 interns with a focus in graphic design, content creation, and articles

• designed our email newsletter

Trade Hounds
7 Central Street
Somerville, MA 02143

NewStore Inc: Marketing Specialist

MAY 2016 - AUGUST 2016

• AUDITED BOTH MOBILE APPLICATIONS AND MOBILE SITES FOR 30+ LUXURY TO CASUAL RETAIL BRANDS FOR BOTH IOS AND ANDROID to assess the different user experiences

• to supplement the online data, i COLLECTED IN-STORE DATA FROM 30+ NYC FLAGSHIP STORES to build the foundation of the omnichannel marketing report

• TRACKED MONTHLY WEBSITE TRAFFIC VIA GOOGLE ANALYTICS

NewStore Inc.
60 South Street, #910
Boston, MA 02111
1 (888) 983 - 0496

L&A Social: Social Media Marketing Intern

october & november 2015

• Created social media content calendars for clients' Facebook and Twitter accounts to increase traffic and drive business (licor 43, lumix women, real business group australia, etc.)

• Assisted with product photo shoots

• Helped with research and community management and community growth

• Help build Twitter growth for 4 companies: sol beer australia, drambuie australia, evans & tate, & mcwilliams wineS

• increased supa centa's Pinterest following over 200+ in 2 weeks

• outlined the ideas for project thankful's 10 days of thankful campaign and created ad images (10) 

• Formatted monthly analytical reports for clients

L&A Social Media
96 Albion Street, Apt 8
Surry Hills, NSW 2019
+61 (028) 005 0921

Made by Measure: Marketing Intern

MAY & JUNE 2015

• CreatED and managED product descriptions on its work-in-progRess website

• CreatED and implementing digital marketing campaigns on FacEbook and Instagram

• ConductED competitor analyses to gain a better understanding of the MALE DRESS SHIRT market and competition

• BrainstormED alternate ways to target a new demographic: MALE COLLEGE STUDENTS

Verge Campus: Marketing Intern

JANUARY - MAY 2015

• wrote 2 articles: "5 things you must do to be successful in life" & "Edm: A beginner's guide"

• Pitched a new social media strategy and online personality TO THE CEO OF THE COMPANY

• Tested a new campaign I created called Verge Campus’s Outfit of the Week #VCOOTW

• Drafted social media strategies and posts for Instagram, articles, Twitter, Facebook, and its main website

• Conducted a SWOT Analysis to pinpoint Verge Campus's placement in the market and against its competitIon

• Reached out to the target market (college students) to seek interest and help them create chapters on untapped college campuses as well as potential companies to participate on our college campus tour

Verge Campus
125 Summer Street, 7th Floor
Boston, MA 02110